Wells Fargo Championship | Integrated Campaign
CW: Mary Gross, AD: Kara Noble,
CD: David Oakley, DD: Eric Roch von Rochsburg
Most people think of the Wells Fargo Championship as a snooty golf event for old, rich people.
But in reality, good food, beer tents and a young crowd make this golf tournament fun—
no matter what your tax bracket. That’s why, this year, we changed the tournament’s target, strategy and tagline.
The Wells Fargo Championship will now be known as “The most prestigious place to have fun.“
The campaign asks viewers to take a closer look at the Wells Fargo Championship.
And if they take a closer look at our ornate frame, it’s actually constructed out of hotdogs, hamburgers,
sunglasses, flip-flops, cocktails, as well as the Wells Fargo Championship trophy.
We put our frame out on the course and people shared their photos with #WellsFargoChamp:
A few famous people did it too.
Including the 2015 Wells Fargo Champ, Rory McIlroy.
There were a few articles written about the campaign.
We knew our campaign was a success when this happened:
Oh, and that’s me below being a total fan girl taking a picture of Rory post-win.